Axello has a firm belief that especially in the streaming media industry it is a constant movement between several quadrants in order for those companies to remain relevant within this industry. It is not just technology, it is not just innovation, it is not just business and it is not just strategy. All four are relevant in solving challenges as a media company or growing the business as a media company or media vendor. Even though a challenge may arise from a single quadrant (ie. a challenge on the business side or a technological challenge) it is still important to look at the challenge from all four angles. Only if all four quadrants are taken into account you will get the best solution that fits and to have the best approach in growing your business. Often specialists are only focused on one or two quadrants at most, Axello is able to connect all four quadrants and bridge those, enabling a full 360 degrees view of a challenge and the related best-fit solution.