Introduction
Business acceleration from Axello is primarily meant for media vendors from in- and outside of Europe that want to target media companies in Europe. Axello helps those media vendors to go to market successfully with country and/or language tailored, flexible, and cost-effective approaches in sales, customer success management, business development, and other services. Axello does this by supplying a framework and using a network of localized agents that have their personal networks, are embedded within the industry, have knowledge about streaming media technologies, and can be used in a flexible way in order to fit with any goal and budget. Next to that, it supports media vendors with additional services, either from Axello directly or through its partners based on Axello’s ‘connecting quadrants’ approach.
Europe Focused – Axello is focused on Europe. With 51 countries and 10 main languages, it is a difficult and often also very expensive continent to target for companies outside and even from inside of Europe. With local and regional media ecosystems, legislation, cultures, and even currencies it is hard to target effective at scale. Localized approaches work best but are also expensive to start with. This is exactly where Axello will help media vendors in taking those first steps being successful in Europe. Also want to target Asia, USA, Latin America or else? Just contact us to bring you in contact with one of our worldwide partners covering those regions.
Industry Focused – Axello is industry focused within the Technology, Media and Telecommunications (TMT) sector and focused around streaming media technologies. By being focused, Axello has built up a network of partners and agents that know the industry, its players, and the technologies used. The agents have their networks and related intelligence, which are essential in being successful. These agents are also language and culture focused which increases the chance of success in local ecosystems. Also, the fact that Axello offers consultancy services towards media companies is beneficial in terms of intelligence and making connections.
Shared Multiplying – Axello believes that you multiply by sharing. As Axello offers its business acceleration services to multiple media vendors at the same time it is saving costs and having the advantage of scale. As it is focused on the Technology, Media and Telecommunications (TMT) sector around streaming media technologies in Europe, it builds up specific intelligence that no company will have on its own. Not only that, by being active in consulting and talking with media companies, Axello also knows what media companies would be good to target. This approach ensures a higher success-rate while having overall lower costs for media vendors.
Experts Only – Axello believes expertise is key and you can only have expertise in a few elements. Therefore, Axello works closely with a network of partners and agents that are experts in their respective fields. Whether these are agents specialized in certain markets or regions focused on sales, customer success management, or business development or whether those are partners that can help in achieving business goals with their services or products. Axello can utilize its wide network of partners and agents that can help.
Cost Effective – Due to the setup that Axello follows, overall costs to go to market into Europe are relatively low. Not only because of Axello achieving scale and having a network in place and therefore overall costs are lower, but also because of the way of working of Axello is more effective than media vendors would do alone. Additional cost-savings are also achieved by using localized agents which limits travel costs, costs for headhunters, costs for payroll, office space, and a number of other costs. Last but not least Axello offers tremendous flexibility making sure you can start small and grow fast, avoiding hefty investments and associated risks in hiring full-time employees or spending hefty marketing budgets.
Service Models – Axello has a number of service models available, divided between those with partners and those with agents. Most models are fixed to ensure standardization between agents and between partners. But tailored models are available on request as well. For partners, most service models are based on fixed monthly and/or usage-based costs. For agents, the service models are a mix between fixed costs and performance-based rewards depending on efforts and requirements. With some type of services of agents, this can also be done on a pure usage-based or pure rewarding model. With all models offered this can be done for both long and very short timeframes. Just contact us to get an overview of our models.