OTT video and audio nowadays is common. Today almost everyone uses one or more OTT-services for their audio or video needs. Starting a small OTT-service nowadays looks relatively easy but doing this tailored at scale and cost-effective is very difficult and complex. Especially as it much more than just the workflows in relation to encoding, transcoding, DRM and packaging, but also about contribution, ingest, origin storage, player- and device-support, analytics, reporting, payments, subscriber management, advertisement and much more. Axello believes OTT will completely replace regular IPTV over time, even in managed environments. Already now, more and more IPTV-players are adopting OTT -streaming and delivery-technologies within their technology stack. OTT will continue to grow and will face new challenges in terms of distribution, processing and delivery. Not only from a technological point of view but as well as in relation to strategy, business and innovation. Axello believes it can give refreshing insights on how new developments can keep the promise of OTT.